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African Musicology Institute

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Turn festival conversations into lasting connections.

AMI Gateway is a simple way to record the meaningful connections you make at the festival: who you met, what came of it, and whether it leads to a working relationship, or a partnership.

Why we ask

Good festivals leave more than memories. Logging a connection turns a good chat into something you can follow up, and shows what the festival made possible.

What AMI does with it

AMI uses this information to provide a broader picture of how cultural activity contributes to sustained connections, better livelihoods, and even trade towards the achievement of the Sustainable Development Goals.

What you get

A private record of your connections, an emailed summary and reminders, and a way to see how each relationship develops over time.

Two stages, about two minutes each

Stage 1

Register as a participant

Once only. Tell us who you are, what you bring and what you hope for. You sign in with your email, and stay signed in on your phone until you log out.

Stage 2

Log a connection

Whenever you meet someone worth following up. Choose them from the list, or add them if they are not registered yet. They will be asked to confirm.

How far did the connection travel?

The Culture-Trade Gateway Framework follows a connection from first meeting to lasting partnership. You choose the stage that fits, and you can move it forward later.

  1. Exposure

    Showcased or seen

    People encounter each other's heritage: music, dress, instruments, ideas.

  2. Curiosity

    Asked for more

    Someone wants to know more or stay in touch.

  3. Consumption

    Value changed hands

    Someone gives something in return for what they discovered — money, a trade, or a swap of goods and skills.

  4. Exchange

    Booked or contracted

    A booking, commission or order that involves an agreement.

  5. Integration

    Partnership or repeat trade

    The relationship becomes ongoing: repeat trade, joint work, formal links across borders.

Your information, your choice

You will read a short privacy notice and agree before anything is collected. You can see, save or delete your information at any time. Your private notes are never shown to anyone else.

Read the privacy notice